Resume

Developed digital strategies, including content marketing, monetization, search engine optimization, email marketing and social media marketing, to expand brand awareness, drive traffic and increase lead generation with key accounts in the areas of retail furniture sales and food and beverage Created websites using a broad range of development tools, demonstrating proficiency in Adobe Suite, WordPress platform, HTML 4 & 5, XHTML, DHTML, CSS 2 & 3, PHP, JavaScript, Jquery, and Ajax

Oversaw and directed cross-functional teams, including graphic design, digital marketing, and public relations, in the planning, managing and optimization of strategic campaigns to promote company and partner initiatives across platforms Consulted with clients on business issues and developed innovative, high-impact proposals, conducting market research and reporting on client competition

Collaborated with product development team to effectively modernize and update promotions and execute product introductions

Mentored and guided executive team during business development decision-making to optimize profitability, marketing strategy, and communications planning

Assisted the Lancaster Chapter of SCORE, a national nonprofit, in its mission to help small businesses start, grow, and succeed through mentoring and workshop programs Presented online strategies and techniques to executive team to assist in developing and executing marketing objectives

Collaborated on marketing and operations projects, including website redesign, website maintenance and analytics, social media marketing, and video marketing to assist Chapter in engaging more effectively with entrepreneurs and small businesses across Lancaster

Provided direction on objectives, positioning, desired branding and available resources, recommending programs and activities in support of the Chapter's direction, developing strategies that encouraged consumer involvement and investment

Managed public relations, communications, advancement and external affairs as required by the Board