Marketing Strategist | Web Designer
Tetrad Marketing - Aug 2011 — Present
Developed digital strategies, including content marketing, monetization, search engine optimization, email marketing and social media marketing, to expand brand awareness, drive traffic and increase lead generation with key accounts in the areas of retail furniture sales and food and beverage Created websites using a broad range of development tools, demonstrating proficiency in Adobe Suite, WordPress platform, HTML 4 & 5, XHTML, DHTML, CSS 2 & 3, PHP, JavaScript, Jquery, and Ajax
Oversaw and directed cross-functional teams, including graphic design, digital marketing, and public relations, in the planning, managing and optimization of strategic campaigns to promote company and partner initiatives across platforms Consulted with clients on business issues and developed innovative, high-impact proposals, conducting market research and reporting on client competition
Collaborated with product development team to effectively modernize and update promotions and execute product introductions
Mentored and guided executive team during business development decision-making to optimize profitability, marketing strategy, and communications planning